Authors
Meet the experts creating AI search, SEO, and GEO insights at HaloX.
Jaechul LEE
Founder & GEO Strategist at HaloX
Jaechul Lee is the founder of HaloX, specializing in SEO, GEO (Generative Engine Optimization), and data-driven growth marketing. With 7+ years of hands-on experience across performance marketing, marketing analytics, and growth hacking, he has led consulting engagements for major brands including Burger King, Musinsa, Olive Young, KFC, SKT, and Naver Plus Store. He currently serves as an adjunct professor at Ewha Womans University and Kookmin University, teaching startup marketing and data-driven CRM. As Korea's first Lovable Ambassador, he bridges the gap between AI-powered tools and practical marketing execution.
Juny Lee
GEO Strategist at HaloX
AI-driven messaging strategist specializing in GEO (Generative Engine Optimization) and communication architecture. With deep expertise in PR, content marketing, crisis communication, and thought leadership positioning, Juny helps organizations build trust and visibility in the age of AI search. Founder of Message House, a messaging & positioning consultancy.