Measure every search moment.Turn it into strategy.
HaloX analyzes both traditional search performance and AI answer visibility in one unified framework. Where two data streams meet — real growth opportunities emerge.
Search Engine Analysis
We evaluate the 4 stages of the user journey — from discovery and click, to trust and conversion.
Visibility
How easily can users find you in search?
Engagement
How well do users interact with our content?
Authority
How much do search engines trust us?
Conversion
How well does search translate to real business outcomes?
Score Composition
Score Composition
AI Response Analysis
We measure how much, how, and in what context your brand is mentioned across AI assistant responses.
Brand Visibility
Does AI mention your brand at all?
Citation Quality
How and where are you cited by AI?
Sentiment
What tone does AI use to describe you?
Share of Voice
What % of AI answers feature your brand?
Two scores. One strategy.
We cross-analyze SEO and AI data to surface the areas that need your attention most right now.
Gap Matrix
Where does your brand fall?
SEO is strong but invisible to AI
Strong in both SEO and GEO
AI mentions you but Google rank is low
Weak in both — urgent priority
Now experience unified search insights with HaloX
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