Measure every search moment.Turn it into strategy.
HaloX analyzes both search performance and AI answer visibility in one unified framework. Where two data streams meet, real growth opportunities emerge.
We evaluate the 4 stages of the user journey, from discovery and click to trust and conversion.
Visibility
How easily can users find you in search?
- Position
- SOV
- AIO Presence
Engagement
How well do users interact with our content?
- CTR
- Bounce Rate
- Dwell Time
Authority
How much do search engines trust us?
- Backlinks
- Domain Rating
- E-E-A-T
Conversion
How well does search translate to real business outcomes?
- Goal Rate
- Revenue Impact
- Lead Quality
Score Composition
Weighted sum of 4 metrics
We measure how much, how, and in what context your brand is mentioned across AI assistant responses.
Brand Visibility
Does AI mention your brand at all?
- Mention Rate
- Citation Rate
Citation Quality
How and where are you cited by AI?
- Avg Position
- Source vs Citation
- Inline Links
Sentiment
What tone does AI use to describe you?
- Positive %
- Neutral %
- Negative %
Share of Voice
What % of AI answers feature your brand?
- SOV
- Coverage
- Competitor Gap
Score Composition
Weighted sum of 5 metrics
We cross-analyze SEO and AI data to surface the areas that need your attention most right now.
Gap Matrix
Where does your brand fall?
Visible in AI, but weak in search
Strong in both SEO and GEO
Weak in both, urgent priority
Visible in search, but weak in AI
We evaluate the 4 stages of the user journey, from discovery and click to trust and conversion.
Visibility
How easily can users find you in search?
- Position
- SOV
- AIO Presence
Engagement
How well do users interact with our content?
- CTR
- Bounce Rate
- Dwell Time
Authority
How much do search engines trust us?
- Backlinks
- Domain Rating
- E-E-A-T
Conversion
How well does search translate to real business outcomes?
- Goal Rate
- Revenue Impact
- Lead Quality
Score Composition
Weighted sum of 4 metrics
We measure how much, how, and in what context your brand is mentioned across AI assistant responses.
Brand Visibility
Does AI mention your brand at all?
- Mention Rate
- Citation Rate
Citation Quality
How and where are you cited by AI?
- Avg Position
- Source vs Citation
- Inline Links
Sentiment
What tone does AI use to describe you?
- Positive %
- Neutral %
- Negative %
Share of Voice
What % of AI answers feature your brand?
- SOV
- Coverage
- Competitor Gap
Score Composition
Weighted sum of 5 metrics
We cross-analyze SEO and AI data to surface the areas that need your attention most right now.
Gap Matrix
Where does your brand fall?
Visible in AI, but weak in search
Strong in both SEO and GEO
Weak in both, urgent priority
Visible in search, but weak in AI