Half of search has moved to conversations.
HaloX was built for this shift. We help brands understand and optimize how they appear when customers ask AI, not just when they type into Google.
Why we exist
Customers no longer just search. They ask ChatGPT, Gemini, Perplexity, and Claude. They compare brands, evaluate features, and make decisions inside AI conversations. Yet most businesses have zero visibility into this channel.
HaloX bridges this gap. We give you the data, monitoring, and tools to win in both search and AI conversations.
Our approach
Collected first-hand
Data-driven
Every insight is grounded in real SERP data, live AI engine queries, and verified sources, not guesswork.
Data refresh
Changes are timestamped
Real-time monitoring
We continuously track how AI engines mention your brand, detect changes in sentiment, and alert you to shifts.
Ranked in search, absent from AI answers
Cross-analysis
Search rankings × AI citations × content quality. Our Opportunity Analysis reveals where competitors appear but you don't.
What we've built
Rank tracking
Search Intelligence
Keyword research, SERP tracking, AI Overview detection, and competitive benchmarking in one place.
Brand mention rate
AI Conversation Monitoring
Track brand mentions across ChatGPT, Gemini, Perplexity, and Claude. Measure your share in AI conversations.
Sources
Content Studio
Generate publish-ready, evidence-based content that's optimized for both search engines and AI citations.
Built by search practitioners
Three disciplines went into this product. Here is what each one became.
What crawlers actually read
Site Audit and SERP Analysis came out of years spent fixing why pages rank the way they do.
Which sources answers cite
Tracking what engines quote — and what they leave out — turned into AIO Citations and the GEO dashboard.
Where visibility turns into revenue
Content Studio is built around that question: which pages are worth writing at all.