Build an Integrated SEO×GEO Strategy
Create operational baselines that capture both search rankings and AI citations simultaneously
Have you heard feedback that your brand barely appears in ChatGPT or Gemini despite ranking high on Google? Or that you do appear in AI answers, but the source is only news sites or comparison platforms? This workflow quantifies that gap and shows you where to start fixing it.
What you'll get
Success Metrics
Step-by-step guide
- PR Role — Standardize reference URLs or page titles for media/institutional channels
- Content/Brand Role — Lead reference hub document creation and updates
- SEO/Data Role — Manage keyword sets, track search performance, design internal links
- Dev/Web Ops Role — Handle Core Web Vitals, structured data (schema), crawling issues
Divide your main domain into 'answer' content (procedures, FAQs, conditions), newsroom for facts/official positions, and blog for explanations/distribution — this makes domain-level tracking in HaloX much clearer.
Create question sets in GEO Insights and run AI conversation analysis. Three key metrics to check: Citation Rate — percentage of AI answers citing your domain. Share distribution — brand vs competitors vs others. Visibility Leaderboard — which domains are capturing AI sources.
- Register brand/product/problem-solving keywords in HaloX Keywords tab
- Separate Top 10 keywords from 11-20 range keywords
- Create question sets in GEO Insights and run AI conversation analysis
- Check Citation Rate, share distribution, and Visibility Leaderboard
Once baselines are set, these 3 questions reveal your strategy direction
- •Strong in search but weak in AI → fastest area for results
- •Weak in both search and AI → start with reference hub and PR design
- •AI sources skewed to 'Others' only → source graph redesign needed
If 'Others' exceeds 80%, the problem isn't content volume — it's source structure. Fix the structure before writing more.
- Compose question sets using 4 question types (definition, procedure, comparison/recommendation, caution/exception)
- Input domain URL or keywords as Seed in GEO Discover
- Prioritize top 20 by Opportunity score into your question set
Compose Sets with 4 Question Types
| Type | Example | Effect |
|---|---|---|
| Definition | "What is indemnity insurance?" | Good for securing citation sentences |
| Procedure | "How to prepare claim documents" | Fastest citation rate improvement |
| Comparison | "Whole life vs term — which is better?" | Brand share competition |
| Caution/Exception | "When claims get denied" | Trust building |
If news/institutions/comparison platforms dominate, it's one of three things: AI doesn't reference your domain at all, it references but your structure isn't citation-worthy, or you're cited but less frequently than competing domains.
- Check top domains in Visibility Leaderboard
- Identify your domain's current position
- Diagnose which of the 3 non-citation causes applies
- Decide next actions based on the cause
- Apply reference hub standard structure — one-sentence definition, TL;DR 5 lines, conditions/exceptions/comparison table, 10 FAQs, update date
- Prioritize checking schema, speed, and H1 for reference hub pages in Site Audit
Reference Hub Standard Structure
- •One-sentence definition (answer in the first line)
- •5-line key summary (TL;DR box)
- •1 conditions/exceptions/comparison table
- •10 FAQs (H2 question-style subheadings)
- •Update date + evidence source links
This structure matters because AI can immediately extract 'citable fragments' (definitions, tables, FAQs).
- When URLs can be included — Fix 1 reference URL in [References] format at the end of press releases/articles
- When URLs are difficult — Standardize and repeat exact page titles
When AI repeatedly learns standardized phrases, it becomes easier to match the page as a source.
- Weekly: Reinforce 10 question sets + check AI conversation analysis
- Bi-weekly: Reinforce 1 reference hub page with FAQs, tables, updates
- Monthly: Analyze Leaderboard source changes + improve PR distribution
Common questions
Yes, you can start with GEO baselines and do SEO in parallel. However, having SEO assets significantly speeds up results.
Start with 1, validate the structure, then expand. It's efficient to decide the next topic after seeing citation rate changes from the first hub.
Structure improvements (adding FAQs, tables) show citation changes within 2-4 weeks. New reference hub creation takes 1-3 months.
